got milk? Relaunch

When you relaunch an iconic brand like got milk? during “unprecedented times”, you do it a little differently.

This isn’t your Grandma’s got milk? ad.

The Results

3.2 Billion Views
Made the Top 10 List on Sportscenter
Top sports verticals weighed in: ESPN Twitter, Barstool Sports, USA Today ForTheWin!, CBS Sports, Sports Illustrated 
Even pop culture took notice, including People.com, TMZ , Hollywood Life;  plus fashion/beauty with Glamour

TikTok #GotMilkChallenge