got milk? Relaunch
When you relaunch an iconic brand like got milk? during “unprecedented times”, you do it a little differently.
This isn’t your Grandma’s got milk? ad.
The Results
3.2 Billion Views
Made the Top 10 List on Sportscenter
Top sports verticals weighed in: ESPN Twitter, Barstool Sports, USA Today ForTheWin!, CBS Sports, Sports Illustrated
Even pop culture took notice, including People.com, TMZ , Hollywood Life; plus fashion/beauty with Glamour
Rules were meant to be rewritten. Or was it lines were meant to be colored outside of? Either way, milk isn't just for drinking anymore. It's for getting swo...
Mix it, shake it, triple chocolate cake it! Vitamin delicious and oh so nutritious (the milk part at least). Whether you drink it straight or whatever it is ...
Got milk? We know you do. That's how you have the energy to do all the crazy, awesome, weird, wild stuff you've been doing! Keep it up: show us what you got ...
TikTok #GotMilkChallenge